Humectant

What is it?

A humectant is an ingredient that attracts water to the skin, either from the environment or deeper layers, helping maintain hydration and a plump appearance. Common examples include glycerin, hyaluronic acid, urea, and aloe vera—frequently used in moisturisers, serums, and masks.

How does it work?

Humectants bind water to the skin, making them excellent for addressing dryness and dehydration. They support a healthy skin barrier and improve texture and glow—without irritating sensitive or acne-prone skin.

For best results, apply humectants to damp skin after cleansing. This allows them to draw moisture from the surface, not from deeper layers. In dry climates, pairing them with an occlusive (like a thick cream or balm) helps seal in hydration and prevent moisture loss.

Regular use of humectants can leave your skin feeling softer, smoother, and visibly more hydrated—especially helpful during colder months or when your skin barrier needs extra care. Check for them in both face and body products.